Good blog articles can bring a lot of search traffic, but to get it, you have to work hard.
In this article, we discuss the SEO for blogging - what you need to do to make your blog "work" and how to optimize your articles for search engines.
The main points of blog optimization for SEO
Promoting your site through blogs is an effective and very common strategy.
If you diligently write articles, publish them regularly, but you don't see results - our recommendations will help you understand what exactly you are doing wrong.
Here are the most important and effective tactics of blog optimization.
Working with keywords
If you don't prepare keywords and phrases for your blog for SEO needs, you're losing ground in search engine rankings to more enterprising competitors.
Keywords allow you to better understand your target audience: what people are interested in, how they form their queries in Google, what type of content is most interesting to them (answers to questions, step-by-step instructions, recommendations, etc.)
Tools you can use to get relevant keywords for your article:
Or you can delegate the keyword research for your website to Idea Digital Agency and get ready, clustered groups of keywords and phrases with volume, keyword difficulty, and other useful insights you can use in your articles.
What queries to pay attention to during the research?
Promoting a corporate blog is better done with long-tail keywords: queries consisting of 4-7 or even more words.
They are more low-frequency, but at the same time, can bring you the most targeted reader, who is eager to find the answer to the question asked in Google.
Adding keywords to blog content
Just putting together the keywords and phrases is not enough. It is also important to use them correctly.
Blog search engine optimization implies reasonable placement of keywords in the articles.
There is no need to try to cram all the keys into one small article - this will lead to over-spam, and, as a consequence, a ban by search engines.
The best option is to use a single keyword query for every 500 characters.
If you decide to do SEO for your blog, keep in mind that you have to work not only with new articles but with existing ones as well.
So, first of all, each of your articles should have a meta title and meta description.
How do you add them?
If your site has a CMS, such as WordPress, this is easy to do with an SEO plugin (such as Yoast SEO or All in One SEO). In the case of custom-developed websites, it is better to discuss the possibility of adding META with the developer.
The title and descriptor should be informative and contain the main key queries from your keyword research. It is believed that the optimal length of a title is about 70 characters, the descriptor should be not more than 100-150 characters.
SEO promotion of a website in search engines means regular publication of up-to-date and interesting content. But, working on new blog articles, do not forget about the old ones.
They can and even should be updated: new information and content, new keywords. This will allow you to always offer your readers relevant content. Besides, it's faster and easier for a search bot to scan the updated page than to index the new article.
Links to your articles should not be a random set of characters. In SEO practice, the term HRU (human-readable URL) is widely used.
What does it mean? Look at the URL of this page. It ends with a quite understandable phrase written in Latin - “how-to-do-blog-search-engine-optimization”, reading it you already have an idea of what the article is about.
HRUs are very important since they add relevancy to your page and help the promotion of your blog in search engines: it is the first thing that the search bots read, so try to add to the URL 1 or 2 important keywords.
Images alternative text
Another unobvious rule that is often underestimated: optimizing your blog for search engines involves working with the alt attribute of images.
Alt-text, also known as alternative image text, not only helps the search engine to recognize the content of the image, but also allows you to keep the integrity of your article in case of technical failure.
When all the images are no longer displayed, the alternative text will appear instead of them, rather than a random set of letters and numbers, which you called the picture when you uploaded it.
Don't write long alt texts (not more than 125 characters, or less), add keywords, but don't overuse them.
Insert links in the new article to your previous articles on similar topics - this will not only help it to index pages faster but will also be useful for your readers, who can learn more information without leaving your site.
Clustering the blog
To promote your blog with articles even more effectively, do not forget to create a clear and well-thought-out structure.
Group the articles into separate thematic clusters, thus forming subsections of the blog. This will make it easier for users to navigate your website and find the right article faster.
The benefits of quality work with the blog site on SEO
Now you know how to properly optimize the blog on your website.
Of course, this is not an easy task. It requires a constant effort because you have to publish articles regularly.
The company Idea Digital Agency is ready to help you in website promotion, including, blog SEO. We will collect high-quality keywords, help you select relevant and popular topics, and will optimize existing articles.
Get in touch with our team to learn more about blog SEO and how we can help you.
How can you take advantage of a good blog strategy?
increase website traffic;
improve rankings in search results;
enhance your company reputation
increase brand awareness;
get more website conversions.
Of course, it will be difficult to optimize the entire blog at once if you have been writing articles for several years.
Start with the most popular and most important articles, and soon you will see positive results.